91. HYPERFOCUS BONUS: Behold the PriceMaster!

Marcus and Esme share one of their all-time favorite videos: The PriceMaster – a weird and wonderful recording of a 2001 performance art piece in which a handful of college kids turned an everyday, run-of-the-mill yard sale into a surreal allegory about capitalism. They also discuss how the city of Denton, Texas (the setting for that particular performance) has adopted the PriceMaster and continues to celebrate its legacy to this day.

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Sources for this episode include:

• The article about the legacy of the PriceMaster McPhate, Christian. “From Absurd Garage Sale to Local Legend, Denton Marks 25 Years of the PriceMaster.” Denton Record‑Chronicle, 7 Feb. 2026, https://dentonrc.com/entertainment/from-absurd-garage-sale-to-local-legend-denton-marks-25-years-of-the-pricemaster/article_0a1eff6c-2dd0-495a-aca0-96278b645f40.html. 
• The original video (32:23) - The PriceMaster. “The PriceMaster (Full Version).” YouTube, uploaded by The PriceMaster, 7 Dec. 2014, https://www.youtube.com/watch?v=CUmmxW7Ksc8. 
• The Found Footage Fest edit (2:08) - https://www.youtube.com/watch?v=p9GBLVRPeaE 

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